Media Relations

With thousands of media outlets to choose from, company messages can get lost in the shuffle of print, television, radio and online sources available for the public’s ever increasing choices for instant, up-to-date news and information.

With media opportunities more fragmented than ever, delivering quality media coverage is critical. Wilcox Group has a proven track record of generating buzz with media and consumers alike. More importantly, we have the experience and capability to ensure that the buzz continues by leveraging strategic communications to keep your product or service at the forefront of the public mind, helping you to support your company’s business goals and objectives.

Working closely with our clients, we provide communications strategy and planning in support of product and service launches, brand building and high-profile projects, including staging national media tours, corporate branding, recruitment and business-to-business campaigns. Wilcox Group has also worked with several U.S. brands and helped introduce their products to the Canadian market.

Analysis and Research

Once your target audience has been reached, Wilcox Group can ensure that key information is captured through media monitoring and analysis including media, perception and communications audits.