Social Media

With the emergence of any new technology, there are always pros and cons. Today's new web applications are helping the everyday Internet user view nearly-live action footage and photos of current events, receive up-to-the-minute news and reconnect with old friends. However, the new Internet landscape has proven that it also has the potential to negatively impact the reputations of businesses and their leaders.

The alarming trend that CEOs should be most concerned about is the posting of videos to embarrass CEOs and/or create shareholder disturbance ranging from speech- and AGM-bloopers to unflattering parodies.

As the use of various Internet applications become more prevalent, business leaders need to take more precautions and be more aware of the various Internet tools that can be used to malign them and harm their reputation. It is essential to combat the potential onslaught of negative Internet attention as it could make its way into the mainstream media.