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Social MediaSocial media is a two-way exchange of news, information and conversations across internet platforms like chat rooms, blogs, social networks and video sharing sites. Used by millions of professionals everyday, social media is an extraordinary communications opportunity – and potential value – for all businesses.From reputation management to message dissemination and information flow, we provide strategic and tactical counsel that helps businesses connect with customers, influencers and the media. We can help you:
Twitter is a free, searchable social messaging utility that lets you send 140-character “tweets” containing words, photos, videos and links to your followers, connecting you to them in real-time. More than six million people are micro-blogging on Twitter right now, including your customers, stakeholders, employees, investors and competitors. You should be too. Here’s where Twitter is making waves: crisis management: US Airways had no Twitter profile and failed to effectively monitor and manage thousands of tweets seconds after Flight #1549 landed in the Hudson River. In their absence, a faithful ex-employee with an established network stepped in to manage the media interest and became the defacto company spokesperson. customer service: Once known for poor customer service, Comcast used Twitter to reinvent its brand. Now offering customers almost instantaneous, rapid-fire replies to customer queries and mentions via Twitter, Frank Eliason, the company’s director of digital care has redefined the standard for best-in-class customer support and service. authentic communication: Companies like Zappos “get it” – the company’s CEO Tony Hsieh tweets about stubbing his toe, travelling, books of interest and important company updates to more than 105,000 followers. By humanizing information, communicating transparently and sharing information authentically, they’re enhancing their brand, which is positively affecting Zappos’ bottom line. brand management: College student Caleb Kramer set up a Twitter and posed as a spokesperson for Burger King. He did such a convincing job that he had more than 1,500 people following it and no one questioned the author’s authenticity. More than two months passed before Burger King even noticed they had a “Twittersquatter.” media relations: Now a critical trade-tool for mainstream media, two-way conversations are making connections with them easier and more effective than ever before. Twitter allows companies to know what stories the media are working on, what information they’re looking for and what topics and trends they’re following – all in real-time. Click here to join in the conversation with Wilcox Group on Twitter. if your online presence is non-existent, we can help social networks This month, more than 1.1 million people in North America will use Facebook. Another one million will be on MySpace and more than 50,000 will connect on LinkedIn. How strong is your brand profile on any of these networks? Have you even checked? Social networks are now the preferred tool for consumers to communicate with each other – and directly with you. chat rooms and forums Online discussion forums are an important medium for monitoring and measuring what consumers are saying about your brand. Thousands of your potential customers are talking in blog forums, message boards and chat rooms about their experience with your company – good and bad – do you know how, or even if, you should respond? We can help you:
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