Audits & Learning

Media & Olympic

YouTube report for CEOs
Wilcox Group's research division is dedicated to providing current industry, company and media research, and identifying the latest trends in communication. Based on our research on tracking current trends in new media, we've developed the following report on how YouTube is affecting the business landscape today.

Learnings from 2006 Torino Winter Olympic Games
Mat travelled to the 2006 Torino Winter Olympic Games as part of a Vancouver/Whistler 2010 observation team. While in Torino, Mat met with Olympic sponsors and stakeholders to identify best practices in the preparation and hosting of the Olympics. Wilcox Group's increased knowledge, insight and expertise will help those here and around the world learn about what to expect in 2010 and how to enhance marketing and sponsorships for the Winter Olympic Games in Vancouver.

Learnings from the 2004 Athens Summer Olympics
In August 2004, Mat was invited to attend the 2004 Athens Summer Olympic Games. While in Greece, she seized the opportunity to gather information regarding the Games venues, corporate events and sponsorship issues. Mat was able to see firsthand the reality of the Athens Olympics above and beyond the images shared by the media. Mat's learnings are described in detail, and are being used to ensure our clients maximize their Olympic investment when the Games come to Vancouver in 2010.

Survey learnings from the 2002 Salt Lake City Winter Olympics
Wilcox Group surveyed select PR firms and tourism-related businesses in the Salt Lake City area about their experiences during the 2002 Salt Lake City Olympic Games. By assessing the challenges and opportunities these organizations and their clients faced prior to, during and after the Olympics, we gained valuable insight on how to best approach the Vancouver 2010 Games from a business perspective.

Media Audit 2005
In past years, Wilcox Group conducted a survey of key media outlets across Canada, allowing us to improve our attentiveness to media preferences and to maintain key relationships.